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Big Companies Strong-arming Employees

Metro Atlanta firms as voter turnout machines

9:00 am June 23, 2012, by jgalloway

“You may not know it yet, but if you work for a large company in metro Atlanta, you’re about to become part of one of the most unusual political campaigns this state has ever seen.

Most battles for votes are conducted through flyers that arrive in your mailbox, robocalls to your phone, or TV ads that wheedle or bully their way into your living room. And supporters of a new sales tax for transportation intend to use each of these standard-issue weapons.

But over the next few weeks, backers of the July 31 tax referendum will add a campaign instrument never before seen in Georgia, at least not on this scale: A boss who puts an arm around your shoulder and urges you to do the “right” thing.

More than 400 businesses, including most of metro Atlanta’s largest, have committed to turning out an extra 50,000 voters well-versed in the financial impact of traffic congestion. Their employees, in other words.”

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